PENGARUH IKLAN TELEVISI FANTA VERSI ANIMASI TERHADAP KONSUMEN (STUDI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA)

UTAMA, M. RAMADHI and Wahab, Zakaria and Nazaruddin, Akhmad (2012) PENGARUH IKLAN TELEVISI FANTA VERSI ANIMASI TERHADAP KONSUMEN (STUDI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This study is a case study conducted at the Faculty of Economics, University of Sriwijaya Inderalaya entitled Effect of Television Advertising Fanta Animation Version of Consumer Brand Awareness. The purpose of this research is to find out how big the influence of television advertising Fanta animated version on consumer brand awareness and to find out the most dominant variable in influencing consumer brand awareness. The data used in this study is primary data and the method of data collection is by distributing questionnaires to 100 respondents. Analysis tools used are the partial test of T test and the simultaneous testing of the F test and regression analysis. The results of this study show, the animated version of Fanta television commercial affect consumer brand awareness simultaneously. And the most dominant variable affecting consumer brand awareness is variable of Movements.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Advertising, animation, brand awareness, Movements
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	26 Apr 2021 12:26
Last Modified:	26 Apr 2021 12:26
URI:	http://repository.unsri.ac.id/id/eprint/45812

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