PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SCOOTER MA TIC YAMAHA MIO CW (Studi Kasus Pada Konsumen di KM.9)

SARI, RATIH KOMALA and Eka, Dian and Sayid, Syarnubi H. M. (2010) PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SCOOTER MA TIC YAMAHA MIO CW (Studi Kasus Pada Konsumen di KM.9). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini merupakan survey yang dilakukan pada konsumen yang berada di kawasan KM.9 dengan judul Pengaruh Motivasi, Persepsi, dan Sikap Konsumen Terhadap pemilihan sepeda motor scooter matic Yamaha Mio CW. Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi, persepsi dan sikap terhadap keputusan pembelian Yamaha Mio CW. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode kuantitatif yaitu melalui penyebaran kuisioner, dengant total responden sebanyak 80 orang. Alat analisis yang digunakan ialah dengan pengujian secara parsial yaitu uji T dan pengujian secara simultan yaitu uji F, serta Analisis Regresi. Hasil dari penelitian ini, diketahui bahwa Persepsi Konsumen berpengaruh secara signifikan terhadap kepulusan pembelian Yamaha Mio C W dimana faktor yang memiliki pengaruh paling dominan adalah faktor Motivasi Konsumen

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keputusan pembelian, motivasi, persepsi, dan sikap Konsumen
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law. H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	26 Apr 2021 13:55
Last Modified:	26 Apr 2021 13:55
URI:	http://repository.unsri.ac.id/id/eprint/45832

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