STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI KOTA PALEMBANG MELALUI MEDIA SOSIAL INSTAGRAM

VALENTA, FITRI DWI and Effendi, Sofyan and Musdalifah, Farisha Sestri (2021) STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI KOTA PALEMBANG MELALUI MEDIA SOSIAL INSTAGRAM. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031181621030.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_70201_07031181621030_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (20MB) | Request a copy
Preview	Text RAMA_70201_07031181621030_0012057701_0005099303_-1_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031181621030_0012057701_0005099303_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (662kB) | Request a copy
	Text RAMA_70201_07031181621030_0012057701_0005099303_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (233kB) | Request a copy
	Text RAMA_70201_07031181621030_0012057701_0005099303_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (344kB) | Request a copy
	Text RAMA_70201_07031181621030_0012057701_0005099303_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031181621030_0012057701_0005099303_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (289kB) | Request a copy
	Text RAMA_70201_07031181621030_0012057701_0005099303_07_lamp.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (390kB) | Request a copy

Abstract

This study aims to describe the implementation and process of marketing communication strategies for Kopi Janji Jiwa Palembang through social media Instagram. In this study, researchers used Freddy Rangkuti's theory in his book entitled creative promotion strategies and case analysis of integrated marketing communication, namely advertising, sales promotion, public relations, personal selling and direct marketing. This type of research is qualitative research with data obtained from in-depth interviews with key informants from Kopi Janji Jiwa Palembang, namely Edison (Owner) and Aripin (Supervisor), then to support this research conducted interviews with the customer of Kopi Janji Jiwa Palembang, namely Dwi Sigma. In addition, data collection techniques were also carried out through observations on social media Instagram, Kopi Janji Jiwa Palembang and documentation. The results of this study indicate that the marketing communication strategy carried out by Kopi Janji Jiwa Palembang includes advertising, sales promotion, public relations, personal selling, and direct marketing. The strategy is carried out quite well in accordance with the theory used, although there are still some parts that are not optimal.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi, komunikasi pemasaran, Instagram
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Fitri Dwi Valenta
Date Deposited:	16 Jun 2021 08:15
Last Modified:	16 Jun 2021 08:15
URI:	http://repository.unsri.ac.id/id/eprint/47129

Actions (login required)

View Item