ANALISIS PENGARUH DIFERENSIASI PRODUK TERHADAP TINGKAT KEUNTUNGAN USAHA KANOPI DI KOTA PALEMBANG

RAHMATULLAH, ROBBERHAM and Robiani, Bemadette and Subardin, Muhammad (2011) ANALISIS PENGARUH DIFERENSIASI PRODUK TERHADAP TINGKAT KEUNTUNGAN USAHA KANOPI DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh differensiasi produk terhadap tingkat keuntungan usaha kanopi di kota Palembang. Sampel yang digunakan adalah sebanyak 15 usaha kanopi yang berada di Kota palembang. Menggunakan teknik analisis deskriptif kualitatif dan kuantitatif. Berdasarkan pengolahan data dengan regresi metode OLS menggunakan eviews diketahui bahwa variabel diferensiasi berpengaruh terhadap variabel keuntungan. Koefisisen R' menunjukkan bahwa variabel Differensiasi (Df) mampu menjelaskan variabel keuntungan sebesar 27,15 %, sisanya 72,85 % dipengaruhi oleh faktor lain diluar model. Selanjutnya koefisien korelasi (R) sebesar 0.215474 yang menunjukkan kuatnya pengaruh variabel bebas terhadap variabel terikat. Jadi, pengaruh diferensiasi produk terhadap tingkat keuntungan adalah sebesar 21.55 %. Berdasarkan nilai t-statistik menunjukkan bahwa variabel diferensiasi berpengaruh signifikan terhadap variabel keuntungan. Kata kunci : differensiasi produk, kanopi, keuntungan.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: differensiasi produk, kanopi, keuntungan.
Subjects: H Social Sciences > HF Commerce > HF1014 Balance of trade
Divisions: 01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User: Mrs. Elly Suryani
Date Deposited: 08 Jul 2021 07:51
Last Modified: 08 Jul 2021 07:51
URI: http://repository.unsri.ac.id/id/eprint/49154

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