STRATEGI DIFERENSIASI PRODUK, DIVERSIFIKASI PRODUK, HARGA JUAL DAN KAITANNYA TERHADAP PENJUALAN PADA INDUSTRI KERAJINAN ROTAN DI KOTA PALEMBANG

TARIDA, YUNI and Teguh, Muhammad and Harunurrasyid, Harunurrasyid (2012) STRATEGI DIFERENSIASI PRODUK, DIVERSIFIKASI PRODUK, HARGA JUAL DAN KAITANNYA TERHADAP PENJUALAN PADA INDUSTRI KERAJINAN ROTAN DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Tarida, Yuni. 2012. Product differential Strategy, Product Diversification, Selling Price and Their Relationshins towards ihe Sal es at Rattan Craft Industry in Palembang. Department of Eeonomie Development. Eeonomics. Sriwijaya Universily. Academic Advisors: (1) Drs. Muhammad Teguh, M.Si., (2) Drs. Harunnurrasyid, M.Com. The study was aimed at finding out the relationshins between the product differential strategy and product diversification and the sales at rattan craft industry in Palembang. There are two types of data in this study; Primary and secondary which were collected through nurnosive and simple random sampling The primary data were collected hy through observations and interview. The secondary data were oblained from the Central statistics agency. The results of the study showed that only the best quality product which dominated the best sellers in the market place. It was because the buyers were willing to pay more price for belter product. Product diversification had a significanl relationship with the sales on which 5 manufacturers or 41,66 % of the whole tumovers were controlled by manufacturers who diversified the product. In terms of product diversification, the manufacturers who had large amount of monthly Capital and diversified the product, the sales tumovers tended to be lower than those who produced single type of product. It was because the manufacturers produced low price small scale product and the buyers’ liltle interests to the products.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Rattan craft industry, Product differences, Product diversification, Sale
Subjects: H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions: 01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User: Tiara Hilda Safitri Rts
Date Deposited: 05 Jul 2021 06:17
Last Modified: 05 Jul 2021 06:17
URI: http://repository.unsri.ac.id/id/eprint/49197

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