HUBUNGAN STRATEGI PRODUK DAN KEUNTUNGAN, STUDI : PADA INDUSTRI KERIPIK KHAS LAMPUNG DI BANDAR LAMPUNG

GATRI, LANARI HALSA and Teguh, Muhammad and Saleh, Muhammad Sirod (2011) HUBUNGAN STRATEGI PRODUK DAN KEUNTUNGAN, STUDI : PADA INDUSTRI KERIPIK KHAS LAMPUNG DI BANDAR LAMPUNG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research was an attempt to analyze the relation between product strategy and profits in the special banana chipts industry in Bandar Lampung. The primary data were collected from interview whereas the secondary data from govemment agencies such as Central Bureau for Statistics and Office of Industry, Trade and Cooperatives. The data were analyzed Usirtg a quantitative and qualitative method. The research results show that there was a strong relationship between product strategy and profits. Producers used strategies such as differentiation, diversification, and promotion.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Product strategy, Profits, Banana chips, Industry
Subjects: H Social Sciences > HB Economic Theory > HB601 Profit
H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.1.A45 Food industry and trade--Developing countries--Congresses. Agricultural industries--Developing countries--Congresses
H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions: 01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User: Tiara Hilda Safitri Rts
Date Deposited: 06 Jul 2021 02:37
Last Modified: 06 Jul 2021 02:37
URI: http://repository.unsri.ac.id/id/eprint/49237

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