STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) SEKTOR KULINER PADA RUMAH KREATIF BUMN(STUDI PADA RUMAH KREATIF BUMN BANK BTN CAB. KOTA PALEMBANG)

CAHYANI, RENITA DWI and Taqwa, Ridhah and Yanti, Mery (2019) STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) SEKTOR KULINER PADA RUMAH KREATIF BUMN(STUDI PADA RUMAH KREATIF BUMN BANK BTN CAB. KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to describe the strategy of the culinary sector of UMKM developing at the Rumah Kreati BUMN Bank BTN in Palembang City branch. Data collection is done by direct observation, in-depth intervies and documentation. The results show that in developing the culinary sector UMKM, RKB Bank BTN Palembang used mezzo strategy throught 3 improvement efforts that is: 1) Competency improvement through PIRT seminars and halal product, 2) Increased market access through listings on Blanja.com, procurement of bazaars and exhibitions, 3) Improved access to capital through KUR recommendations on Bank BTN Palembang Branch. The push factors consist of the hight interest of UMKM actors to be fostered, skilled and professional officers as well as adequate facilities and infrastructure. While the inhibiting factors consist of UMKM participation in development activities is still low, the disbursement system is often late and the data collection system is not optimal. The benefits gained in developing the UMKM culinary sector are UMKM guided by understanding the flow of making PIRT certification and halal products and have made such certification, a wider network of product introduction and marketing and the acquisition of capital assistance easier and faster.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Development Strategy, UMKM Culinary Sector, Rumah Kreatif BUMN.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: 07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User: Renita Dwi Cahyani
Date Deposited: 12 Jul 2021 04:15
Last Modified: 12 Jul 2021 04:15
URI: http://repository.unsri.ac.id/id/eprint/49512

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