STRATEGI KOMUNIKASI PEMASARAN ADEMO STORE MELALUI INSTAGRAM SEBAGAI MEDIA PROMOSI

WAHYUNI, DEDEK and Alfitri, Alfitri and Murti, Krisna (2020) STRATEGI KOMUNIKASI PEMASARAN ADEMO STORE MELALUI INSTAGRAM SEBAGAI MEDIA PROMOSI. Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis entitled Ademo Store Marketing Communication Strategy through Instagram as Media Promotion is conducted to find out how Ademo Store marketing communication strategy, through Instagram as a promotional media. In conducting this research, researchers used qualitative methods. The research instrument is to conduct in-depth interviews and refer to the interview guidelines. The resource persons in this study are the Sales & Marketing Department as key informants, the research results show that Ademo Store in conducting marketing communication activities and in building brand awareness here uses campaign promotion and education campaign strategies, promotion is one of the elements in the company's marketing mix that is empowered. use to notify, persuade, and remind about the company's products. Ademo Store is a promotion such as discounts on products offered to potential customers. But the campaign campaign here is not just any promos, but the results of analytic data (demographic and interest segmentation data) regarding the behavior of potential customers who come to the website like what is obtained from Google Analytic and made promos to stimulate purchases. Ademo Store is proven through the statement of interviewees interviewed by researchers.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Marketing Communication Strategy, Promotion Campaign
Subjects: H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Dedek Wahyuni
Date Deposited: 12 Jul 2021 04:26
Last Modified: 12 Jul 2021 04:26
URI: http://repository.unsri.ac.id/id/eprint/49692

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