ANALISIS STRATEGI HARGA DAN KEUNTUNGAN PADA INDUSTRI KAPAL KAYU ISIC(30111) DI KOTA PALEMBANG

GOZALI, RACHMAD and Robiani, Bernadette and Teguh, Muhammad (2019) ANALISIS STRATEGI HARGA DAN KEUNTUNGAN PADA INDUSTRI KAPAL KAYU ISIC(30111) DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the price and profit strategy in the wooden ship industry in Palembang. This study used primary data based on interviews with 5 wooden ship business units in the city of Palembang. The results of the study proved that the wooden ship industry in Palembang uses a price leadership price strategy to determine the selling price of the product. The level of profit earned by business units in the wooden ship industry is an average of Rp. 29,600,000.00 per year for typesof ships 10 meters and Rp. 32,000,000 per year for types of 12 meters.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Price, Profit Strategy,Timber Ship Industry
Subjects: H Social Sciences > HB Economic Theory > HB601 Profit
H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry
Divisions: 01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User: Rachmad Gozali
Date Deposited: 29 Aug 2019 07:12
Last Modified: 29 Aug 2019 07:12
URI: http://repository.unsri.ac.id/id/eprint/5015

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