ANALISIS KETERKAITAN STRATEGI HARGA DAN TINGKAT KEUNTUNGAN INDUSTRI TENUN SONGKET DI KOTA PALEMBANG

AZHAR, MUTIARA BUDI and Marwa, Taufiq and Teguh, Muhammad (2012) ANALISIS KETERKAITAN STRATEGI HARGA DAN TINGKAT KEUNTUNGAN INDUSTRI TENUN SONGKET DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of study were to find out the relationship between the price strategy and profit margin of the Songket weaving industry in Palembang. Descriptive quantitative and cross tabulation were used to analyze the data. It was found that the price leadership strategy and price discrimination had positive effect of the Songket weaving producers in Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Price Strategy, Profit Margin and Songket Weaving Industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	06 Aug 2021 04:50
Last Modified:	06 Aug 2021 04:50
URI:	http://repository.unsri.ac.id/id/eprint/51723

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