KOMUNIKASI PERSUASIF KANTOR POS PALEMBANG DALAM MENINGKATKAN PENGGUNA APLIKASI POSPAY MELALUI KEGIATAN PENYALURAN BANTUAN SOSIAL TUNAI

AMALIA, AYU RELISTA and Lionardo, Andries and Pratiwi, Miftha (2021) KOMUNIKASI PERSUASIF KANTOR POS PALEMBANG DALAM MENINGKATKAN PENGGUNA APLIKASI POSPAY MELALUI KEGIATAN PENYALURAN BANTUAN SOSIAL TUNAI. Undergraduate thesis, Sriwijaya University.

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Abstract

Pospay is the latest digital financial application owned by PT Pos Indonesia which was released at the end of 2019. As the latest digital financial application, exponential increase in the number of users in a relatively short period of time is certainly cannot be separated from the implementation of persuasive communications conducted by PT Pos Indonesia and its several service units. Through qualitative methods, this research aims to see the implementation of persuasive communication that carried out by Palembang Post Office as one of the central technical implementing units of Post Office in city of Palembang in increasing Pospay application users through the distribution of social welfare program known as Bantuan Sosial Tunai. This study uses The Persuasive Communication Theory by Myers (2012: 309). Data collection techniques in this study were carried out through in-depth interviews, field observations and documentation studies. The result showed that during the implementation of Pospay application through persuasive communication in the distribution of Bantuan Sosial Tunai, Palembang Post Office had implemented the three dimensions of Myers’s persuasive communication theory, which included the dimensions of communicator, message and how the message was delivered. Meanwhile, the audience dimension has not been optimally implemented. Keywords: Mobile Application, Pospay, Persuasive Communication

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Aplikasi Mobile, Pospay, Komunikasi Persuasif
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ayu Relista Amalia
Date Deposited:	23 Aug 2021 03:43
Last Modified:	23 Aug 2021 03:43
URI:	http://repository.unsri.ac.id/id/eprint/52429

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