PERILAKU INVESTOR PASAR MODAL DALAM MELAKUKAN TRANSAKSI SAHAM DI PASAR MODAL

AZZAHRA, FAHIRA DHEA and Andriana, Isni and Thamrin, Kemas Muhammad Husni (2021) PERILAKU INVESTOR PASAR MODAL DALAM MELAKUKAN TRANSAKSI SAHAM DI PASAR MODAL. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyzing the behavior of Palembang investors through cognitive biases and emotional biases that impacting investor’s decision making on stock transaction in the capital market. This decision making proxied by cognitive biases, there are overconfidence bias, represtentativeness bias, anchoring and adjustment bias, availability bias, illusion of control bias, and conservatism bias, also proxied by emotional biases there are self-control bias, optimism bias, loss aversion bias, dan status quo bias. The population of the study are investors whom became partners of securities, those listed in Indonesian Stock Exchange and the securities which stand only in Palembang region. There are 50 investors as sample of this study with purposive sampling as sampling method. The type data of this study is qualitative and the resources of data in this study is primary data with distributing questionnaire. Analyzing method in this study using multivariate analysis Structural Equation Model (SEM) and the result of this study shows that availability bias, conservatism bias, and loss aversion bias have significance effect to Palembang investor’s decision making in 2020. For future research could be able to take other samples from another big cities, as well as conducted research on the relationship between behavioral biases and financing or behavioral biases and health that including demographics and etc.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Cognitive Biases, Emotional Biases, Availability Bias, Loss Aversion Bias, Conservatism Bias, Investor’s Decision Making
Subjects: H Social Sciences > HG Finance > HG1-9999 Finance
H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation
H Social Sciences > HG Finance > HG451-1496 By region or country
H Social Sciences > HG Finance > HG4530 Investment companies. Investment trusts. Mutual funds
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Fahira Dhea Azzahra
Date Deposited: 07 Sep 2021 06:32
Last Modified: 07 Sep 2021 06:32
URI: http://repository.unsri.ac.id/id/eprint/53310

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