KONVERGENSI MEDIA HARIAN PAGI SUMATERA EKSPRES

FISKAL, PUTRI AGUSTINA and Yanti, Mery and Andarini, Rindang Senja (2021) KONVERGENSI MEDIA HARIAN PAGI SUMATERA EKSPRES. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031281722096.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031281722096_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (20MB) | Request a copy
Preview	Text RAMA_70201_07031281722096_0004057701_0011028805_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031281722096_0004057701_0011028805_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (588kB) | Request a copy
	Text RAMA_70201_07031281722096_0004057701_0011028805_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (369kB) | Request a copy
	Text RAMA_70201_07031281722096_0004057701_0011028805_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (481kB) | Request a copy
	Text RAMA_70201_07031281722096_0004057701_0011028805_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (870kB) | Request a copy
	Text RAMA_70201_07031281722096_0004057701_0011028805_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (334kB) | Request a copy
	Text RAMA_70201_07031281722096_0004057701_0011028805_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (342kB) | Request a copy
	Text RAMA_70201_07031281722096_0004057701_0011028805_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Media convergence is the integration of diverse information transmission media into one medium. Prior to media convergence, the media industry was divided into various subsidiaries, thus when media convergence occurred, media entrepreneurs combined all of the separate companies into one. At first, people sought information through purchasing newspapers, watching television or listening to the radio.The inception of new online based media changed the way people attaining all those media by utilizing smartphone which connected to the internet. This innovation creates new habit phenomenon where old media owners must be able to adjust by creating new innovation through convergence so that the media would not be abandoned. One of the media firms that uses convergence is Harian Pagi Sumatera Ekspres.The theory was used in this research is media convergence Theory by Rich Gordon (2004), which analyzes five dimensions, including, ownership, tactics, structure, information collection and news presentation.The research method was qualitative. The data was collected through in-depth interviews, observation and documentation studies. The result of this study shows that Sumeks has established horizontal and multi-platform integration in the ownership dimension. Sumeks has employed cross promotion on a tactical level. Sumeks has collaborated between divisions and partners in the structural dimension.Sumeks has also used new media in terms of acquiring information, and in terms of presenting news, Sumeks has innovated and kept up with the trends.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Konvergensi, media, media massa
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Putri Agustina Fiskal
Date Deposited:	13 Sep 2021 04:29
Last Modified:	13 Sep 2021 04:29
URI:	http://repository.unsri.ac.id/id/eprint/53575

Actions (login required)

View Item