PENERAPAN ATURAN ASOSIASI PADA DATA KERANJANG BELANJA UNTUK REKOMENDASI PRODUCT BUNDLING DI GERAI 212 MART JAKABARING PALEMBANG

FADILLAH, DITYA AULIA and Heroza, Rahmat Izwan (2021) PENERAPAN ATURAN ASOSIASI PADA DATA KERANJANG BELANJA UNTUK REKOMENDASI PRODUCT BUNDLING DI GERAI 212 MART JAKABARING PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Market basket analysis is one method of data mining that focuses on finding purchase patterns by extracting associations from transaction data. This research uses transaction dataset of outlet 212 Mart Jakabaring Palembang. The data processing phases in this study used RapidMiner software. The method used in the search for frequent itemset is the FP-Growth Algorithm. This study resulted in the 10 strongest item combinations with a minimum confidence value of 100% based on 19% of transaction data in the second quarter of 2020. Keywords: Market Basket Analysis, FP Growth Algorithm, Product Bundling.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Association Rule, Market Basket Analysis, FP Growth
Subjects: T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.5 General works Management information systems Cf. HD30.213 Industrial management Cf. HF5549.5.C6+ Communication in personnel management Cf. TS158.6 Automatic data collection systems (Production control)
T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.6 General works Industrial engineering Information technology. Information systems (General) Management information systems -- Continued
Divisions: 09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Ms Ditya Aulia Fadillah
Date Deposited: 24 Sep 2021 07:43
Last Modified: 24 Sep 2021 07:45
URI: http://repository.unsri.ac.id/id/eprint/54762

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