STRATEGI EKSPANSI PT RUANG RAYA INDONESIA DI VIETNAM

SARI, ERIKA SUKMA and Nisyak, Hoirun and Tamsyah, Indra (2021) STRATEGI EKSPANSI PT RUANG RAYA INDONESIA DI VIETNAM. Undergraduate thesis, Sriwijaya University.

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Abstract

The emergence of technology due to the phenomenon of globalization has modernized many things including the ability of humans to meet their needs. The infinite and impulsive human need for clothing and food and the fulfillment of the need for science, making humans continue to look for effective and efficient ways to manage their resources. The phenomenon of globalization gives rise to the ease of doing many things, with technology, business becomes increasingly growing. New business actors continue to emerge and compete to expand their influence. The increasing spectrum of business and profits is becoming increasingly real with the conveniences presented by the emergence of globalization, both for producers and consumers. This research also shows the activities carried out by PT Ruang Raya Indonesia because of the company's goal to expand its influence and to expand its influence and also increase profits by expands the scope of the market as well as its production capacity to demonstrate its existence in foreign markets. Market expansion activities by this company are also called expansion. The expansion carried out by Startup in expanding its influence internationally can also have a positive impact not only to providers, but also its home country, this is an opportunity for Indonesia to get the flow of investment funds and the adoption of technology from abroad. This can increase the competitiveness of startups. Research that discusses the strategy taken by an Indonesian company, which has successfully combined two important things are education and technology, become a new facility that will make it easier for service users as a driver of the need for education, the innovation offered by this company has even been able to show his expertise with more than 22 million Ruangguru users and 1 million users for its services in Vietnam is Kien Guru. One of the expansions carried out by PT Ruang Raya Indonesia is the opening of a branch in the first country of expansion destination, namely Vietnam with the name Kien Guru in 2019. Keywords: Expansion Strategy, Service Trade, Vietnam, PT Ruang Raya Indonesia, Investment.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Strategi, Strategi Ekspansi, Perdagangan Jasa, Vietnam, PT Ruang Raya Indonesia, Investasi, FDI, Kerjasama Indonesia, Startup, PMA
Subjects: H Social Sciences > HF Commerce > HF3000-4055 By region or country
H Social Sciences > HF Commerce > HF5001-6182 Business
J Political Science > JZ International relations > JZ5-6530 International relations
J Political Science > JZ International relations > JZ5514-5526 Societies, associations, academies, institutes, etc., for peace promotion, research and education
L Education > LC Special aspects of education > LC980-1099.5 Types of education
T Technology > T Technology (General) > T61-173 Technical education. Technical schools
Divisions: 07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User: ERIKA SUKMA SARI
Date Deposited: 21 Oct 2021 07:26
Last Modified: 21 Oct 2021 07:26
URI: http://repository.unsri.ac.id/id/eprint/56142

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