PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART SIMPANG LAPAS PAKJO PALEMBANG

FITRIA, ANASTASIA LIZA and Nofiawaty, Nofiawaty and Nailis, Welly (2021) PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART SIMPANG LAPAS PAKJO PALEMBANG. Undergraduate thesis, Sriwijaya University.

[thumbnail of RAMA_61021_01011381722235.pdf] Text
RAMA_61021_01011381722235.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (3MB) | Request a copy
[thumbnail of RAMA_61021_01011381722235_TURNITIN.pdf] Text
RAMA_61021_01011381722235_TURNITIN.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (11MB) | Request a copy
[thumbnail of RAMA_61021_01011381722235_0008116904_0010077404_01_front_ref.pdf]
Preview
Text
RAMA_61021_01011381722235_0008116904_0010077404_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.

Download (2MB) | Preview
[thumbnail of RAMA_61021_01011381722235_0008116904_0010077404_02.pdf] Text
RAMA_61021_01011381722235_0008116904_0010077404_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61021_01011381722235_0008116904_0010077404_03.pdf] Text
RAMA_61021_01011381722235_0008116904_0010077404_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61021_01011381722235_0008116904_0010077404_04.pdf] Text
RAMA_61021_01011381722235_0008116904_0010077404_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61021_01011381722235_0008116904_0010077404_05.pdf] Text
RAMA_61021_01011381722235_0008116904_0010077404_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61021_01011381722235_0008116904_0010077404_06_ref.pdf] Text
RAMA_61021_01011381722235_0008116904_0010077404_06_ref.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61021_01011381722235_0008116904_0010077404_07_lamp.pdf] Text
RAMA_61021_01011381722235_0008116904_0010077404_07_lamp.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy

Abstract

The purpose of this study was to determine whether the promotion mix had an effect on purchasing decisions at Alfamart Simpang Lapas Pakjo and to find out which promotional mix had the most influence on purchasing decision at Alfamart Simpang Lapas Pakjo Palembang. This research is expected to be able to provide information for companies regarding the role of promotional mix variables in improving consumer purchasing decisions. This information can later be used by companies in planning future corporate strategies. The results of this study indicate that the promotion mix has a significant effect on purchasing decisions at Alfamart Simpang Lapas Pakjo Palembang. in addition, of the three promotional mix variabel, the sales promotion mix is the variable that has the dominant influence on purchasing decisions at Alfamart Simpang Lapas Pakjo Palembang. For future strategic planning of the company, Alfamart must maintain and even improve advertising promotion strategies, personal selling, and sales promotions, this is because these strategies can influence consumer purchasing decision

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Bauran promosi, periklanan, personal selling, promosi penjualan
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD45-45.2 Technological innovations. Automation
H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications
H Social Sciences > HE Transportation and Communications > HE7601-8700.9 Telecommunication industry. Telegraph > HE7631.B757 Telecomunication-Technological innovations, Broadbans communication systems, Internet industry
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Anastasia Liza Fitria
Date Deposited: 24 Nov 2021 05:33
Last Modified: 24 Nov 2021 05:33
URI: http://repository.unsri.ac.id/id/eprint/57874

Actions (login required)

View Item View Item