CITY BRANDING PARIWISATA KABUPATEN LAHAT (STUDI PADA DINAS PARIWISATA KABUPATEN LAHAT TAHUN 2019)

GUSMIANTI, TSAMARAH ROZA and Nisyak, Hoirun and Musdalifah, Farisha Sestri (2021) CITY BRANDING PARIWISATA KABUPATEN LAHAT (STUDI PADA DINAS PARIWISATA KABUPATEN LAHAT TAHUN 2019). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to describe the implementation of the Lahat Regency tourism city branding process through the Lahat Regency Tourism Office. This type of research uses descriptive qualitative research methods with data obtained from in-depth interviews through key informants, namely stakeholders at the Lahat Regency Tourism Office. To support this research, the authors conducted interviews with tourists visiting the Lahat Regency tourist attraction, literature studies, and documentation. In addition, the data is also supported through the results of researchers' observations of several tourist objects in Lahat Regency and aspects that will be studied on theoretical indicators. Then the results of the research the author analyzes using Kotler's 2003 city branding theory through four dimensions, namely the character of the place or area, the physical environment, the availability of services, aspects of recreation and entertainment. These dimensions are reviewed from several indicators, namely through icons, logos, supporting facilities, accommodation, transportation, services, publications and information, natural beauty and events. The results of this study indicate that there are several basic obstacles in the application of Lahat Regency tourism city branding, but the suitability between the Lahat Regency tourism city branding application and the city branding theory used is an indication that the Lahat Regency city branding is appropriate. . quite good. Keywords: City Branding, Tourism, Lahat Regency Tourism Office

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	City Branding, Pariwisata, Dinas Pariwisata Kabupaten Lahat
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Tsamarah Roza Gusmianti
Date Deposited:	26 Nov 2021 07:17
Last Modified:	26 Nov 2021 07:17
URI:	http://repository.unsri.ac.id/id/eprint/58050

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