PENGARUH IKLAN MELALUI MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMPO CLEAR MEN (STUDI KASUS PADA MAHASISWA EKONOMI UNIVERSITAS SRIWIJAYA)

PERDIANSYAH, PERDIANSYAH and Karim, Suhartini and Nailis, Welly (2012) PENGARUH IKLAN MELALUI MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMPO CLEAR MEN (STUDI KASUS PADA MAHASISWA EKONOMI UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This study is a survey of consumers Clear Men shampoo in the Faculty of Economics, University of Srivijaya, Inderaiaya, entitied Through the influence of Television Media Ad Buying Decision Against Clear Men Shampoo Products at the Faculty of Economics, University Students Sriwijaya, Inderaiaya. The purpose of this study was to determine the effect of advertising as information to persuade and influence, and a reminder of the Clear Men shampoo purchase decision. Data collection methods used in this study is a quantitative method through the dissemination of the questionnaire, respondents with a total of 100 people. The analysis tools test the validity, reliabelitas test, t test (partial), F test (Simultaneous), and regression analysis. The results of this study, it is known that the factor information, persuade and influence and reminders Clear shampoo to which factors have the most influence is the dominani factor reminder.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Purchasing Decisions, Information, Persuade and Influence, and Reminders.
Subjects: H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mr. Muhammad Irwan
Date Deposited: 21 Dec 2021 03:28
Last Modified: 21 Dec 2021 03:28
URI: http://repository.unsri.ac.id/id/eprint/59314

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