ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH TEMPAT KURSUS KOMPUTER PALCOMTECH PALEMBANG

WULANDARI, AYU and Syahidin, Machmud and Handy, Thomas (2010) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH TEMPAT KURSUS KOMPUTER PALCOMTECH PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this research are 1) knowing factors that influencing consumer decision to choose Palcomtech Palembang Computer course and 2) knowing dominant factor that influencing consumer decision to choose Palcomtech Palembang Computer course. The result of research indicate that research factor analyse for variables of influencing consumer decision to choose Palcomtech Palembang Computer course, according to the result of factor anaiysis, from 20 variables grouped to 4 factors. These factors are teachers and Service factor, product and place factor, price factor, and promotion factor. From multiple linier regression anaiysis, we find that teachers and Service factor is the dominant factor that influencing consumer decision to choose Palcomtech Palembang Computer course. Therefore, the Palcomtech Palembang management should be improving the quality of teachers and Service to the students

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Teachers and Service ; consumer decision.
Subjects:	T Technology > T Technology (General) > T57.6-57.97 Operations research. Systems analysis
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	21 Dec 2021 03:34
Last Modified:	21 Dec 2021 03:34
URI:	http://repository.unsri.ac.id/id/eprint/59330

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