ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK OBAT HERBISIDA PADA PT SANTANI AGRO PRATAMA

WAHYUDI, MUHAMMAD and Syahidin, Machmud and Handy, Thomas (2010) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK OBAT HERBISIDA PADA PT SANTANI AGRO PRATAMA. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is intended to know 1) how the marketing mix influence the purchase decision for the product of herbisida, 2) and to know the factor which is influence the marketing mix for the product to the purchase decision. The result ffom the sample of 100 respondences who purchase and use the product shows those are products with sanstar an santafuron brand, thus from the tested variables : product, price, place and promotions, there are two variables which haven’t influence with the purchase decision. Those are, product and promotion. To compare this research with the same others ones, therefore the writer suggest to make the next observation by comparing the companies which selis the other products of herbisida, so that we have one comparison to get better results for the next research.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Marketing Mix, Products of Herbicide, Purchase Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	23 Dec 2021 06:46
Last Modified:	23 Dec 2021 06:46
URI:	http://repository.unsri.ac.id/id/eprint/59630

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