EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL DALAM PEMENUHAN KEBUTUHAN INFORMASI (STUDI KOMPARATIF INSTAGRAM DAN TWITTER PADA MAHASISWA ILMU KOMUNIKASI UNSRI)

ALHADID, MUHAMMAD and Nomaini, Faisal and Saraswaty, Erlisa (2021) EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL DALAM PEMENUHAN KEBUTUHAN INFORMASI (STUDI KOMPARATIF INSTAGRAM DAN TWITTER PADA MAHASISWA ILMU KOMUNIKASI UNSRI). Undergraduate thesis, Sriwijaya University.

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Abstract

The title of the research is “The Effectiveness of Using Social Media for Information Needs”. This research aimed to explain how the effectiveness of using social media to fulfill information needs for the students of Communication Science UNSRI of 2018 and 2019. The sampling for this research was 83 Respondents which consist of 43 respondents from students of 2018 and 40 respondents from 2019. Analysis technique in this research is used comparative technique with Mann-Whitney U Test. Data in this research collected using the questionnaire, observations and documentation study. The results of this research indicated that there is a difference between Instagram and Twitter, it can be seen from the Instagram Mean Ranks with a score of 116.78 and Twitter Mean Ranks with a score of 50.22 and the indicators results from each dimension that have different achievement categories between two social medias.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas, Media Sosial, Pemenuhan Kebutuhan Informasi, Studi Komparatif, Instagram, Twitter
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Alhadid
Date Deposited:	31 Dec 2021 06:14
Last Modified:	31 Dec 2021 06:14
URI:	http://repository.unsri.ac.id/id/eprint/60124

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