PENGARUH TERPAAN IKLAN PROMOSI MEDIA SOSIAL INSTAGRAM @ADEMO.STORE TERHADAP MINAT BELI PRODUK KECANTIKAN (STUDI PADA MAHASISWI ILMU KOMUNIKASI UNSRI KAMPUS PALEMBANG)

ELSAFIRA, NUR ALIYAH and Alfatih, Andy and Saraswaty, Erlisa (2021) PENGARUH TERPAAN IKLAN PROMOSI MEDIA SOSIAL INSTAGRAM @ADEMO.STORE TERHADAP MINAT BELI PRODUK KECANTIKAN (STUDI PADA MAHASISWI ILMU KOMUNIKASI UNSRI KAMPUS PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

The Effect of Exposure to Instagram @ademo.store Social Media Promotion Ads on Interest in Buying Beauty Products (Study on Communication Studies Students UNSRI Palembang Campus) The purpose of this study was to determine whether there was an effect of exposure to social media promotion advertising Instagram @ademo.store on interest in buying beauty products, and how much influence it gave. This study uses quantitative methods. The data was collected through the distribution of questionnaires to 93 respondents of UNSRI Communication Studies students, Palembang Campus. The results of this study were obtained through hypothesis testing using the t test that t count 8.451 > t table 1.986, which means that there is an influence of exposure to social media promotion advertising Instagram @ademo.store on interest in buying beauty products, and the effect given is 44.0% and the rest is influenced by other factors. The linear regression equation obtained is Y= 0.792 X + 13.270 which means that each addition of one value of the influence of advertising exposure will give an increase in value of 13.270 on buying interest among students off Communication Studies UNSRI Palembang Campus. Keywords: Effect of advertising exposure, buying interest

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: pengaruh terpaan iklan, minat beli
Subjects: H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: ALIYAH NUR ELSAFIRA
Date Deposited: 14 Jan 2022 04:55
Last Modified: 14 Jan 2022 04:55
URI: http://repository.unsri.ac.id/id/eprint/61023

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