PENGARUH CITRA MEREK BERLABEL HALAL DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN (PRODUK KOSMETIK SARIAYU MARTHA TILAAR PADA MAHASISWA S1 DAN D3 UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG

MARIA, NIA and Widad, Ahmad and Nofiawaty, Nofiawaty (2018) PENGARUH CITRA MEREK BERLABEL HALAL DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN (PRODUK KOSMETIK SARIAYU MARTHA TILAAR PADA MAHASISWA S1 DAN D3 UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is aims to find out how big the influence of brand image labeled halal (X1) and distribution (X2) on the purchasing decision of cosmetic products Sariayu Martha Tilaar on undergraduate and vacational students of Sriwijaya University. Through purposive sampling method, 100 respondents are selected. In which the Instruments are tested using validity and reliability test. The hypothesis are then tested using t-test (partial test) and F-test (simultanneous test). The result shows that in both test, brand image halal labeling and distribution have an effect of purchasing decision of Sariayu Martha Tilaar cosmetic products on both undergraduate and vacational students of Sriwijaya University.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Product quality, price and purchase decision
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) > T325 Trademarks
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	04 Sep 2019 03:28
Last Modified:	04 Sep 2019 03:28
URI:	http://repository.unsri.ac.id/id/eprint/6191

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