PENGARUH ACTIVITY, INTEREST, DAN OPINION TERHADAP KINERJA PEMASARAN PT. HONDA UNION CABANG PLAJU PALEMBANG

ALMAHDY, FARISZ MUHAMMAD and Maulana, Ahmad and Mavilinda, Febria Hera (2022) PENGARUH ACTIVITY, INTEREST, DAN OPINION TERHADAP KINERJA PEMASARAN PT. HONDA UNION CABANG PLAJU PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study was to determine the effect of activity, interest, and opinion on the marketing performance of PT. Honda Union Plaju Palembang Branch. The population in this study were consumers of Honda Union, Plaju Palembang Branch in 2020. The data collection technique used was census by distributing questionnaires to 100 consumers of Honda Union, Plaju Palembang branch. This study uses primary data obtained from questionnaires and the analysis technique used is multiple regression analysis. The results of this study indicate that Ho is rejected and Ha is accepted, which means the influence of activity, interest, and opinion on the marketing performance of PT. Honda Union Plaju Palembang Branch. Suggestions that can be given in this study the manager of PT. Honda Union Plaju Palembang Branch can improve the quality of products and services as well as create marketing strategies based on activities, interests, opinions of the people of Palembang. Increase promotions that lead to consumer action against PT. Honda Union Plaju Palembang Branch

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keywords: Activity, interest, opinion, performance, marketing, PT. Honda Union
Subjects:	L Education > LD Individual institutions (United States)
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Farisz Almahdy
Date Deposited:	21 Jan 2022 08:32
Last Modified:	21 Jan 2022 08:35
URI:	http://repository.unsri.ac.id/id/eprint/62227

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