ANALISIS PEMASARAN PRODUK KOPI ARABIKA DI DESA SEGAMIT KECAMATAN SEMENDO DARAT ULU KABUPATEN MUARA ENIM

DWIFATYAH, DINDA and Yunita, Yunita and Aryani, Desi (2021) ANALISIS PEMASARAN PRODUK KOPI ARABIKA DI DESA SEGAMIT KECAMATAN SEMENDO DARAT ULU KABUPATEN MUARA ENIM. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the marketing channel, marketing mix, and arabica coffee product marketing efficiency. Data collected using purposive sampling method for the villages and farmers, and snowball sampling for the marketing institutions. The result of this research showed that the marketing channel that formed in green bean product were producer – consumer. the marketing channel that formed in roasted bean product were producer – consumer. There are three marketing channel that formed in ground coffe product. : (1) producer – consumer (2) producer – retailer I – consumer (3) producer – retailer II – consumer. Based on the calculation of the total scores for each indicator on each product, the marketing mix of three products received a good rating. The result showed that the marketing channel in green bean and roasted bean products was efficient. The 3rd channel in ground coffe product was more efficient than channel 1 and channel 2 indicates by marketing margin, farmer’s share, and benefit-cost ratio.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Arabika, Bauran Pemasaran, Efisiensi Pemasaran, Produk Kopi, Saluran Pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Dinda Dwifatyah
Date Deposited:	02 Feb 2022 04:54
Last Modified:	02 Feb 2022 04:54
URI:	http://repository.unsri.ac.id/id/eprint/64219

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