ANALISIS PERSEPSI, MINAT, KEPUASAN DAN HARGA TERHADAP KEPUTUSAN MASYARAKAT MEMILIH HOTEL SYARIAH DI KOTA PALEMBANG

SEPTAHADI, A. CAESAR and Suhel, Suhel and Hidayat, Ariodillah (2021) ANALISIS PERSEPSI, MINAT, KEPUASAN DAN HARGA TERHADAP KEPUTUSAN MASYARAKAT MEMILIH HOTEL SYARIAH DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya Univercity.

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Abstract

This study aims to determine the effect of perceptions, interests, and prices on the public's decision to choose a sharia hotel in the city of Palembang. This study uses primary data with a survey conducted by 50 respondents. The sampling technique used is non-probability sampling with quota sampling. The analytical technique used is descriptive quantitative by using binary logistic regression analysis method. The findings obtained are that the variables of public perception and public interest have no influence on people's decisions to choose sharia hotels in Palembang, while community satisfaction and price variables have an influence on people's decisions in choosing sharia hotels.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Syariah Hotel, Public Perception, Community Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD72-88 Economic growth, development, planning T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.62 Decision support systems Cf. HD30.213 Industrial management
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	AHMAD CAESAR SEPTAHADI
Date Deposited:	02 Feb 2022 07:41
Last Modified:	02 Feb 2022 07:41
URI:	http://repository.unsri.ac.id/id/eprint/64318

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