ANALISIS PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ACER PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA

PUTRA, ANGGA PRATAMA and Daud, Islahuddin and Nofiawaty, Nofiawaty (2018) ANALISIS PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ACER PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to know the influence of brand image, price, and quality of product toward buying decision Acer laptop partially and stimultanously. Independent variable in this research was brand image (Xl), price (X.2), quality of product (X3) and dependent variable was buying decision (Y). Technique for sampling in this resarch was purposive sampling. Questionnaire distributed to Faculty Economic Sriwijaya University student in Indralaya about 100 respondent. Tecnique for analysing the data in this research was using multiple J.linier regression, F test and t test. The result of this research showed that brand image, price, and quality of product stimultanously and partially has significant influence toward buying decision, and price variable become the most dominant variable influential in this research.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Price, Quality of Product, Buying decision
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) > T325 Trademarks
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	06 Sep 2019 03:21
Last Modified:	06 Sep 2019 03:21
URI:	http://repository.unsri.ac.id/id/eprint/6449

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