PENGARUH CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN UNTUK BERBELANJA DI E-COMMERCE SHOPEE (SURVEY TERHADAP MASYARAKAT RT 61 RW 14 KELURAHAN LOROK PAKJO KECAMATAN ILIR BARAT 1 YANG BERBELANJA DI E-COMMERCE SHOPEE)

WIDIANTO, ARIF and Nomaini, Faisal and Bafadhal, Oemar Madri (2022) PENGARUH CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN UNTUK BERBELANJA DI E-COMMERCE SHOPEE (SURVEY TERHADAP MASYARAKAT RT 61 RW 14 KELURAHAN LOROK PAKJO KECAMATAN ILIR BARAT 1 YANG BERBELANJA DI E-COMMERCE SHOPEE). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381722175.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_7021_07031381722175_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
Preview	Text RAMA_70201_07031381722175_0005118401_0022089205_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031381722175_0005118401_0022089205_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (274kB) | Request a copy
	Text RAMA_70201_07031381722175_0005118401_0022089205_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (588kB) | Request a copy
	Text RAMA_70201_07031381722175_0005118401_0022089205_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (116kB) | Request a copy
	Text RAMA_70201_07031381722175_0005118401_0022089205_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (501kB) | Request a copy
	Text RAMA-70201_07031381722175_0005118401_0022089205_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (98kB) | Request a copy
	Text RAMA_70201_07031381722175_0005118401_0022089205_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (213kB) | Request a copy
	Text RAMA_70201_07031381722175_0005118401_0022089205_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy

Abstract

This study aims to see the effect of brand image on consumer confidence to shop at e-commerce shopee studies in the community of RT 61 RW 14 Kelurahan Lorok Pakjo, Ilir Barat District 1. The method used in this study is an associative quantitative method. The data in this study were obtained by distributing questionnaires with convenience sampling techniques and also using documentation studies. In this study, the theory used by the researcher is the theory of brand image by Keller and the theory of consumer trust by Knight Kacmar and Choudry. The results of the research conducted showed that tcount (5.201) > ttable (1.988) with a correlation coefficient value of 0.494 and a determinant coefficient of 0.244. This means that there is a significant influence between the brand image variable on the consumer trust variable of 24.4%. Keywords: Brand Image, Consumer trust, E-commerce, Shopee.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Consumer Trust
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150-4380 Computer network resources
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	arif widianto
Date Deposited:	23 Feb 2022 02:09
Last Modified:	23 Feb 2022 02:09
URI:	http://repository.unsri.ac.id/id/eprint/65414

Actions (login required)

View Item