PENGARUH DAYA TARIK IKLAN PEMBALUT LAURIER TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA SISWI SMAN 8 PALEMBANG)

INAYAH, RANI TRI AYU and Nisyak, Hoirun and Saraswati, Erlisa (2021) PENGARUH DAYA TARIK IKLAN PEMBALUT LAURIER TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA SISWI SMAN 8 PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study entitled “The effects of Laurier Healthy Skin Night Advertisment Attractiveness Towards Buying Decision. (Study on Senior High School 8 Palembang ). This research aims to examine the effect of advertisement attractiveness towards buying decision. The theory of advertising appeal from Shimp (2006) and buying decision from Engel (2001). By using quantitative method, this research is conducted in sample of 76 respondent which is the students of senior high school 8 palembang. The results of the study, obtained by using the coefficient of determination test, the independent variable or advertising appeal has an influence of 24,2% on the dependent variable or buying decision from Laurier Healthy Skin Night product by students in senior high school 8 Palembang. The consistent value of the Y variable is 15,004 and the X regression coefficient is 0,568. It is apparent that there is an effect of Laurier Healthy Skin Night advertisement attractive towards the buying descision in Senior High School 8 Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	daya tarik, iklan, keputusan pembelian
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rani Tri Ayu Inayah
Date Deposited:	02 Mar 2022 03:19
Last Modified:	02 Mar 2022 03:19
URI:	http://repository.unsri.ac.id/id/eprint/65444

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