PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

FAVIANTO, REYSA FALAH and Nofiawaty, Nofiawaty and Rosa, Aslamia (2021) PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011281621102.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_61201_01011281621102_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
Preview	Text RAMA_61201_01011281621102_0008116904_0029057208_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (802kB) | Preview
	Text RAMA_61201_01011281621102_0008116904_0029057208_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (295kB) | Request a copy
	Text RAMA_61201_01011281621102_0008116904_0029057208_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (313kB) | Request a copy
	Text RAMA_61201_01011281621102_0008116904_0029057208_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (359kB) | Request a copy
	Text RAMA_61201_01011281621102_0008116904_0029057208_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (10kB) | Request a copy
	Text RAMA_61201_01011281621102_0008116904_0029057208_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (137kB) | Request a copy
	Text RAMA_61201_01011281621102_0008116904_0029057208_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This study aimed to determine the effect of psychological factors on Xiaomi smartphone purchasing decision. Variable used in this study consisted of independent variables are motivation(X1), perception (X2), learning (X3), attitude(X4) and the dependent variables are purchasing decisions (Y).The data collection method used in this study uses primary data obtained through questionnaire. For testing instrument using validity test and reliability test. Technical analysis using multiple linear analysis method with F test and t test. The result of this study showed that independent variables are motivation (X1), perception (X2), learning (X3), and attitude (X4) had an effect partially and simultaneously on dependent variables are purchasing decisions (Y). The result from F test calculation that the F count is 31,181 with significance 0,000<0,005. The value of R2or the coefficient of determination obtained by 0,468 or 46,8%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Faktor psikologis, keputusan pembelian
Subjects:	H Social Sciences > HB Economic Theory > HB848-3697 Demography. Population. Vital events
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Reysa Falah Favianto
Date Deposited:	23 Mar 2022 01:20
Last Modified:	23 Mar 2022 01:20
URI:	http://repository.unsri.ac.id/id/eprint/66624

Actions (login required)

View Item