EFEKTIVITAS IKLAN SMS DUNKIN' DONUTS DI PALEMBANG

ASTUTI, FUJI and Nisyak, Hoirun and Madri Bafadhal, Oemar (2019) EFEKTIVITAS IKLAN SMS DUNKIN' DONUTS DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The research was entitled "The Effectiveness of Dunkin’ Donuts SMS Ads in Palembang" SMS advertising is a method of sending SMS to many numbers from one source / server with the same message content. One company that uses SMS ads is the Donut Dunkin 'Donuts store, which is located on the Palembang Demang Lebar Daun road. Dunkin 'Donuts is a fast food that sells various types of donuts with various flavors. The formulation of the problem in this study was the effective advertising material for SMS Dunkin 'Donuts in Palembang. The purpose of this study was to find out how effective the SMS advertisement for Dunkin 'Donuts is in Palembang. This study uses quantitative methods with descriptive analysis techniques. Data collection is done through distributing questionnaires to 90 respondents who obtained and exchanged SMS advertisements with purposive sampling technique. Based on the results obtained from the respondents 'answers regarding the effectiveness of the SMS advertisement Dunkin' Donuts in Palembang as a whole illustrates that the results obtained are effective.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Ilmu Sosial Dan Ilmu Politik, Ilmu Komunikasi
Subjects: H Social Sciences > HX Socialism. Communism. Anarchism > HX519-550 Communism/socialism in relation to special topics
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Fuji Astuti
Date Deposited: 09 Sep 2019 07:45
Last Modified: 09 Sep 2019 08:17
URI: http://repository.unsri.ac.id/id/eprint/6697

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