ANALISIS RESEPSI ISU DISKRIMINASI GENDER PADA FILM "MULAN (2020)"

TAMBUN, PRISCILIA RHEMA AGATHA and Thamrin, M Husni and Andarini, Rindang Senja (2021) ANALISIS RESEPSI ISU DISKRIMINASI GENDER PADA FILM "MULAN (2020)". Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031181722035.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031181722035_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (16MB) | Request a copy
Preview	Text RAMA_70201_07031181722035_0006066402_0011028805_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031181722035_0006066402_0011028805_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (245kB) | Request a copy
	Text RAMA_70201_07031181722035_0006066402_0011028805_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (128kB) | Request a copy
	Text RAMA_70201_07031181722035_0006066402_0011028805_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (204kB) | Request a copy
	Text RAMA_70201_07031181722035_0006066402_0011028805_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (501kB) | Request a copy
	Text RAMA_70201_07031181722035_0006066402_0011028805_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (99kB) | Request a copy
	Text RAMA_70201_07031181722035_0006066402_0011028805_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (287kB) | Request a copy

Abstract

Film is one of the most influential mass media products for society. Mulan is a 2020 American action drama film directed by Niki Caro tells us about the struggle of a woman who against gender discrimination by disguised herself to replace her father on the battlefield. This study uses Stuart Hall's Reception Analysis theory with an encoding-decoding approach, which focuses on the meeting between the media and the audience. The discussion in this study includes the process of making meaning by the filmmakers of Mulan (2020) using semiotic analysis and the process of interpreting the message by the audience using reception analysis. The analysis process is based on three factors that influence the meaning, namely frameworks of knowledge, relations of production and technical infrastructure. This type of research is descriptive qualitative, so that observation and in-depth interviews become the main focus in data collection. This study was conducted to determine the position of the audience's meaning which includes the dominant hegemonic position, the negotiation position and the opposition position. The results of this study show that the more similarities in terms of background knowledge, socio-cultural experience and the relations between the decoder and encoder, the more likely the audience is to be in a dominant hegemonic position. This means that the audience agrees with all the messages found in the preferred reading in the Mulan (2020) film. Meanwhile, audience who lack or even have nothing in common will tend to be in a position of negotiation or opposition.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis Resepsi, Diskriminasi Gender, Film, Ilmu Komunikasi
Subjects:	L Education > LC Special aspects of education > LC212-212.863 Discrimination in education
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Priscilia Rhema Agatha Tambun
Date Deposited:	31 Mar 2022 07:21
Last Modified:	31 Mar 2022 07:21
URI:	http://repository.unsri.ac.id/id/eprint/67741

Actions (login required)

View Item