UPAYA GASTRODIPLOMASI INDONESIA DALAM MENINGKATKAN NATION BRANDING DI BELANDA

CAHYANINGRUM, LILIANA DEWI SUKMA and Azhar, Azhar and Aisyah, Sari Mutiara (2021) UPAYA GASTRODIPLOMASI INDONESIA DALAM MENINGKATKAN NATION BRANDING DI BELANDA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study was conducted to determine how gastrodiplomacy activities carried out in a country might impact people's perceptions of a country and create connection and cooperation between the two nations, in this case the Indonesia-Netherlands bilateral relationship. The Indonesian Embassy in The Hague chosen gastrodiplomacy because it recognized Indonesia's culinary potential as a result of its high popularity in the Netherlands, which was strengthened by the diversity of Indonesian culinary tastes that are distinctive and spice-rich. The research examines if Indonesia's efforts to improve its national image in the Netherlands through gastrodiplomacy are successful. This research used Juyan Zhang's concept of gastrodiplomacy and Simon Anholt's concept of Nation Branding. The qualitative descriptive method was used in this study, in which the author describes the phenomenon by informing about the circumstances and conditions that happened and then checking it with the current theory. Secondary data from books, research journals, articles, official websites, newspapers, and official reports from the Indonesian government were used to obtain data for this study. Techniques for collecting data through a study of the literature. The results of this study are the gastrodiplomacy efforts carried out by Indonesia to improve nation branding in the Netherlands through various activities such as co-branding with diaspora restaurants, marketing Indonesian products, cultural and culinary festivals, using the media, building coalitions, and cooking workshops have been able to improve Indonesia's nation brand as evidenced by the various collaborations carried out by the two countries.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gastrodiplomasi, Indonesia, Belanda, Nation Branding.
Subjects:	J Political Science > JZ International relations J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Users 19632 not found.
Date Deposited:	06 Apr 2022 05:21
Last Modified:	06 Apr 2022 05:21
URI:	http://repository.unsri.ac.id/id/eprint/68333

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