ANALISIS PEMASARAN SAYURAN HIDROPONIK DI PULAU KEMARO KELURAHAN SATU ILIR KOTA PALEMBANG

WANDIRA, IRA and Junaidi, Yulian (2022) ANALISIS PEMASARAN SAYURAN HIDROPONIK DI PULAU KEMARO KELURAHAN SATU ILIR KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to: 1) Analyze the marketing channels of hydroponic vegetables on Kemaro Island, Satu Ilir Village, Palembang City. 2) Analyzing the marketing margin of hydroponic vegetables and farmer's share on Kemaro Island, Satu Ilir Village, Palembang City. 3) Analyzing the level of marketing efficiency on Kemaro Island, Satu Ilir Village, Palembang City. This research was conducted on Kemaro Island, Ilir Timur II District, Satu Ilir Village, Palembang City. The selection of this location was chosen purposively or intentionally. Data collection was carried out from January to February 2022. This research method is a survey method. The sampling method in this study using the simple random sampling method was used for farmers with a sample of 39 farmers and the snow ball sampling method was used for marketing institutions. The data collected are primary data and secondary data. The results showed that there are three marketing channels, namely: marketing channel 1, marketing channel 1 (Farmers→Collectors→Retailers→Consumers), marketing channel 2 (Farmers→ Consumers), and marketing channel 3 (Farmers→Collectors→Consumers). Marketing Margin of hydroponic vegetables on Kemaro Island that marketing channel 2 has no margin because it is a direct channel, and the highest marketing channel is on marketing channel 1. Farmer's share of hydroponic vegetables on Kemaro Island is highest on marketing channel 2 by 100% and the lowest farmer's share is on marketing 1. The efficiency value of hydroponic vegetable marketing on Kemaro Island, Satu Ilir Village, Palembang City on marketing channel 1, 2, and 3 is efficient, where this can be seen from the efficiency value seen from the comparison of total marketing costs with product prices marketed, where marketing channel 2 is more efficient than other marketing channels. Keywords: farmer's share, marketing channels, marketing agencies, marketing efficiency, marketing margins

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	farmer’s share, margin pemasaran, efisiensi pemasaran, lembaga pemasaran, saluran pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Ira Wandira
Date Deposited:	30 May 2022 08:32
Last Modified:	30 May 2022 08:32
URI:	http://repository.unsri.ac.id/id/eprint/70850

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