PENGARUH PEMANFAATAN MEDIA SOSIAL DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA

RANI, RANI and Barlian, Ikbal (2022) PENGARUH PEMANFAATAN MEDIA SOSIAL DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to determine the effect of: 1) The use of social media on entrepreneurial interests in Students of Economic Education, Sriwijaya University, 2) Entrepreneurial knowledge of entrepreneurial interests in Students of Economic Education, University of Sriwijaya, 3) Utilization of social media and entrepreneurial knowledge towards entrepreneurial interests in students of Economic Education, University of Sriwijaya. The research method used is associative quantitative method. The data analysis technique used is simple regression analysis and multiple regression The results showed that: 1) There is a positive and significant influence on the use of social media on entrepreneurial interests in students of Economic Education, University of Sriwijaya. This is indicated by the tcount > ttable (4,043 > 1,686). 2) There is a positive and significant influence of entrepreneurial knowledge on entrepreneurial interest in students of Economic Education, University of Sriwijaya. This is indicated by the tcount> ttable (4,373 > 1,668). 3) There is a positive and significant influence on the use of social media and entrepreneurial knowledge on entrepreneurial interest in students of Economic Education, University of Sriwijaya. This is indicated by the value of Fcount > Ftable (22.13 > 3.14) and the coefficient of determination (R²) of 0.4051 or 40.51%. This means there is still another 59.49% affected by other variables. Based on the results of the study, it is recommended for further researchers to add other variables such as the social environment and entrepreneurial creativity to increase student interest in entrepreneurship. Keyword: Use Of Social Media, Entrepreneurial Knowledge, Interest In Entrepreneurship

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Pemanfaatan Media Sosial, Pengetahuan Kewirausahaan, Minat Berwirausaha
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: 06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User: Rani Rani
Date Deposited: 02 Jun 2022 03:36
Last Modified: 02 Jun 2022 03:36
URI: http://repository.unsri.ac.id/id/eprint/71195

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