CITY BRANDING EXPLORE YOUR SOUTH SUMATERA UNTUK MENINGKATKAN DAYA TARIK WISATA PROVINSI SUMATERA SELATAN (STUDI PADA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN)

WULANDARI, SYIFA SAFIRA and Thamrin, Muhammad Husni and Pratiwi, Miftha (2022) CITY BRANDING EXPLORE YOUR SOUTH SUMATERA UNTUK MENINGKATKAN DAYA TARIK WISATA PROVINSI SUMATERA SELATAN (STUDI PADA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN). Undergraduate thesis, Sriwijaya University.

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Abstract

This undergraduate thesis entitled "City Branding Explore Your South Sumatra to increase the Tourist Attraction of South Sumatra Province" aims to explore the implementation of city branding strategy in order to increase the number of tourist visits by the South Sumatera State Department of Tourism. By using qualitative methods and Kotler’s general city branding strategy (Intyaswono, 2016), it is found out that the objective of the implementation of this strategy is to create a destination branding that focused on showing the uniqueness of the culture and the province’s enormous landscape. The implementations of this branding strategy also helps Disbudpar Sumsel to created it is own target market and increased the number of visitors significantly. However, through this research, it is also found out that the weaknesses in this branding itself caused by the promotion and marketing which are still not managed optimaly.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	City Branding, Komunikasi Pemasaran, Pariwisata
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT165.5-169.9 City planning
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Syifa Safira Wulandari
Date Deposited:	03 Jun 2022 03:03
Last Modified:	03 Jun 2022 03:03
URI:	http://repository.unsri.ac.id/id/eprint/71430

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