STRATEGI KOMUNIKASI DIVISI PEMASARAN DAN PELAYANAN PELANGGAN PT PLN UP3 PALEMBANG PADA PROGRAM STIMULUS COVID-19

AL KAUTSAR, AL KAUTSAR and Putra, Raniasa and Murti, Krisna (2022) STRATEGI KOMUNIKASI DIVISI PEMASARAN DAN PELAYANAN PELANGGAN PT PLN UP3 PALEMBANG PADA PROGRAM STIMULUS COVID-19. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "The Communication Strategy of the Marketing and Customer Service Division of PT PLN UP3 Palembang in the Covid-19 Stimulus Program". This study aims to find out how the Communication Strategy of the Marketing and Customer Service Division in the Covid-19 Stimuls Program is reviewed using the theory proposed by Cutlip, Center & Broom (2013) with 4 review dimensions, namely: a) defining the problem, b) planning and programming, c) taking action and communicating, d) program evaluation. The method used in this research is descriptive qualitative method by collecting data through interviews, non-participant observation, and documentation. Based on the results of research that has been obtained in the field, it shows that the overall Communication Strategy of the Marketing and Customer Service Division of PT PLN UP3 Palembang is appropriate and fulfills the four dimensions according to the theory of communication strategy expressed by Cutlip, Center & Broom (2013). However, in the evaluation dimension of the program, researchers see that it is still not running properly. The evaluation of programs that have been carried out are not carried out optimally. Evaluations are only carried out when there are customer complaints and if there are customers who are in arrears, an evaluation will be held at the beginning and middle of the month, however, there has never been a comprehensive evaluation meeting regarding the communication strategy for the Covid-19 Stimulus Program that has been implemented.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Program Stimulus Covid-19, PT PLN UP3 Palembang
Subjects:	T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.5 General works Management information systems Cf. HD30.213 Industrial management Cf. HF5549.5.C6+ Communication in personnel management Cf. TS158.6 Automatic data collection systems (Production control)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Al Kautsar
Date Deposited:	06 Jun 2022 05:32
Last Modified:	06 Jun 2022 05:33
URI:	http://repository.unsri.ac.id/id/eprint/71676

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