ANALISIS KOMUNIKASI INTERPERSONAL BARISTA DENGAN PELANGGAN DI KEDAI KOPI PULANG PALEMBANG

PUTRI, DINDA MEIDA and Mahriani, Retna and Lionardo, Andries (2021) ANALISIS KOMUNIKASI INTERPERSONAL BARISTA DENGAN PELANGGAN DI KEDAI KOPI PULANG PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis aims to find out how interpersonal communication between baristas and customers at Kedai Kopi Pulang Palembang is. This study uses qualitative research methods using descriptive methods. Based on the results of the researcher's analysis that has been obtained, it can be concluded that the results of the research found with the interpersonal communication theory of the public relations approach proposed by Joseph A Devito in communication between baristas and customers at Kedai Kopi Pulang Palembang, where there are indicators that determine the success of communication, namely openness, positive attitude , supportive attitude, empathy and equality in communication. The communication carried out at Kedai Kopi Pulang determines the interpersonal closeness between the barista and the customer so as to create a lasting relationship. Good interpersonal communication has important elements based on the considered humanistic perspective, namely, openness, empathy, supportive attitude, positive attitude, equality. These elements are general qualities that are considered. The humanistic approach is an approach that pays attention to humanity.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: komunikasi interpersonal, kepuasan pelanggan, barista, pelanggan
Subjects: H Social Sciences > HX Socialism. Communism. Anarchism > HX1-970.7 Socialism. Communism. Anarchism
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Dinda meida putri
Date Deposited: 09 Jun 2022 06:03
Last Modified: 09 Jun 2022 06:03
URI: http://repository.unsri.ac.id/id/eprint/72095

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