PERILAKU PEMASARAN BERAS DI KECAMATAN MUARA PADANG KABUPATEN BANYUASIN

NOVIANA, LIDIA and Hamzah, Maryanah and Mulyana, Eka (2018) PERILAKU PEMASARAN BERAS DI KECAMATAN MUARA PADANG KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research were to (1) Describe marketing channel in Muara Padang Sub-district of Banyuasin Regency (2) Calculate the margin, cost and profit of rice marketing in Muara Padang Sub-district of Banyuasin Regency (3) Analyze the efficiency of rice marketing channel in Muara Padang Subdistrict, Banyuasin Regency. The results of this study show that there are two marketing channels in Muara Padang sub-district, marketing channel I from farmers - collector traders - retailers - consumer and marketing channel II farmers - wholesalers - retailers - consumers. The marketing channel II exists only in Margo Mulyo village because it is strategic and more accessible to large traders. While marketing value, marketing channel margin I worth Rp 4,200/ kg, marketing cost Rp 1,741.40/ kg, marketing profit Rp 2,458.6 /kg. While in marketing channel II, marketing margin is Rp 8,800 /kg, marketing cost is Rp 3,576,30 /kg, and marketing profit is Rp 5,223,70 /kg. And marketing channel efficiency I 14,76% and marketing channel efficiency II is 30,34%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perilaku, Pemasaran, Beras
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mrs Kharisma Afrianti
Date Deposited:	15 Sep 2019 15:30
Last Modified:	15 Sep 2019 15:30
URI:	http://repository.unsri.ac.id/id/eprint/7672

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