EFEKTIFITAS AKUN INSTAGRAM @LOKERPALEMBANG_TERBARU TERHADAP PEMENUHAN KEBUTUHAN INFORMASI LOWONGAN KERJA MASYARAKAT KOTA PALEMBANG

HERAWATI, SISKA and Lionardo, Andries and Meilinda, Nurly (2019) EFEKTIFITAS AKUN INSTAGRAM @LOKERPALEMBANG_TERBARU TERHADAP PEMENUHAN KEBUTUHAN INFORMASI LOWONGAN KERJA MASYARAKAT KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

In knowing the value of the effectiveness of the @lokerpalembang_terbaru account as an Instagram media account that provides job information for the people in Palembang, that the information that has been submitted is in accordance with what is needed by job seekers namely the people of Palembang city. This research was conducted because it was used to measure how effective Instagram media accounts on the newest @lokerpalembang_terbaru account were among the people in Palembang. In conducting this research, the writer used quantitative methods. The research instrument used by the writer was by distributing questionnaires to followers of the @lokerpalembang_terbaru account as many as 100 people. So based on data analysis, by giving a score value to the answers chosen by respondents using a Likert scale. After looking for the average value of the total number of scores obtained, this study found that the effectiveness of the latest @lokerpalembang_ account for meeting the information needs in Palembang city job vacancies based on the dimensions of Current need approach with an average score of 445 stated very good, Everyday need approach with an average score of 407.5 which is stated good, Exhaustic need approach with an average score of 414.6 stated good, Catching-up need approach (The Information Needs Approach at a Glance) with an average score of 424.2 declared good, From all these parameters, it was concluded that the effectiveness of the latest @lokerpalembang_terter account to fulfill the job vacancy information needs of the people in Palembang city was effective.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Efektifitas, akun @lokerpalembang_terbaru, Kebutuhan Informasi
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN41-46 Community centers. Social centers
P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Siska Herawati
Date Deposited: 23 Sep 2019 03:49
Last Modified: 23 Sep 2019 03:49
URI: http://repository.unsri.ac.id/id/eprint/7684

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