ANALISIS FAKTOR-FAKTOR YANG MENENTUKAN NASABAH DALAM MENGGUNAKAN MOBILE BANKING DI KOTA PALEMBANG

PERMATA, INDAH and Diah, Yuliansyah M. and Nailis, Welly (2018) ANALISIS FAKTOR-FAKTOR YANG MENENTUKAN NASABAH DALAM MENGGUNAKAN MOBILE BANKING DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to determine the factors of customers in using Mobile Banking at Palembang City. The population in this study is the people of Palembang city who use mobile banking services that are not known how much the user. Through aksidental sampling method, 100 respondents are selected. Analysis factors that used on this research. The results show there are five factors that determine the customer in using mobile banking there are 100 respondens . These five factors are given a new name as follows: Product Qulity and Service Factor, Promotion Factor, Customer Satisfaction Factor, Convenience Factor, Loyalty Factor.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Mobile Banking, Factor Analysis.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HG Finance > HG1660 Bank accounts. Bank deposits. Deposit banking
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Dies Meirita Sari
Date Deposited: 16 Sep 2019 04:50
Last Modified: 16 Sep 2019 04:50
URI: http://repository.unsri.ac.id/id/eprint/7742

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