PERSONAL BRANDING MELALUI MEDIA SOSIAL (ANALISIS ISI PADA AKUN INSTAGRAM RATU DEWA @RATUDEWA)

NURRAHMA, ANNISA and Lionardo, Andries (2022) PERSONAL BRANDING MELALUI MEDIA SOSIAL (ANALISIS ISI PADA AKUN INSTAGRAM RATU DEWA @RATUDEWA). Undergraduate thesis, Sriwijaya University.

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Abstract

Personal branding is a way for person to explain himslef and also what he builds for himself to general public in order to form a perception in the community regarding that person, this study discusses personal branding caried out by Ratu Dewa through social media instagram@ratudewa, in this study aims to find out personal branding through social media on Ratu Dewa's instagram accounts(@ratudewa). The theory used in this study is the theory of personal branding by Peter Montoya which consist of 8 dimensions or charestiristics in building a good personal branding. This research method uses qualitative methods using content analysis. Data collection techniques by means of online data search techniques or observations about captions on Ratu Dewa's instagram account uploads @ratudewa, which were selected based on a variety of activities that reflect Ratu Dewa doing personal branding, namely in the periode 7 june-26 November 2021 which amounted to 50 uploads. As a result, Ratu Dewa counducted personal branding based on 8 dimensions in designing personal branding which is the law of specialization, the law of leadership, the law of personality, the law of distintiveness, the law of visibility, the law of unity, the law of presistance, the law of goodwill.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Personal Branding,Analisis Isi Kualitatif, Media Sosial, Instagram
Subjects:	J Political Science > JA Political science (General) J Political Science > JA Political science (General) > JA71-80 Theory. Relations to other subjects
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Annisa Nuurahma
Date Deposited:	22 Aug 2022 07:21
Last Modified:	22 Aug 2022 07:21
URI:	http://repository.unsri.ac.id/id/eprint/77491

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