PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PADA E-COMERCE BUKALAPAK (STUDI PADA MAHASISWA S1 INDRALAYA UNIVERSITAS SRIWIJAYA)

DHARMAWAN, DWIKI and Maulana, Ahmad and Iisnawati, Iisnawati (2022) PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PADA E-COMERCE BUKALAPAK (STUDI PADA MAHASISWA S1 INDRALAYA UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Study this aim for knowing influence E-Service Quality to satisfaction customer e-commerce Bukalapak (study on Indralaya undergraduate students Sriwijaya University ). Dimension E-Service Quality used consist from efficiency , fulfillment requirements , system availability , privacy , power response , compensation and contact. Study this use method quantitative with type study descriptive causality. Taking sample conducted with spread questionnaire online to 100 respondents with criteria 18-24 years old, Indralaya undergraduate student with active in academic , and ever Shop at Bukalapak . Data analysis techniques used is analysis descriptive , instrument test research , hypothesis testing, F test, T test and analysis regression multiple . Results obtained in study this is Dimension e-service quality by simultaneous take effect significant to satisfaction customers , while by Partial only dimensions compensation and power influential response by significant to satisfaction customers on e-commerce Bukalapak (study of Indralaya undergraduate students Sriwijaya University ). Keywords : E-Service Quality, Satisfaction Customer, Bukalapak

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5381-5386 Vocational guidance. Career development H Social Sciences > HF Commerce > HF5460-5469.5 Department stores. Mail order business. Supermarkets. Convenience stores H Social Sciences > HF Commerce > HF5761-5780 Shipment of goods. Delivery of goods
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	DWIKI DHARMAWAN
Date Deposited:	22 Aug 2022 03:41
Last Modified:	22 Aug 2022 03:41
URI:	http://repository.unsri.ac.id/id/eprint/77545

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