Oktarina, Selly and Sarwoprasodjo, Sarwititi (2018) STRATEGI KOMUNIKASI POLITIK OPINION LEADER DALAM DIFUSI PROGRAM PEMBANGUNAN DAN PENGEMBANGAN LEMBAGA LOKAL DI PEDESAAN. MetaCommunication; Journal Of Communication Studies, 3 (1). pp. 78-90. ISSN 2356-4490
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Abstract
Politics has entered almost every level of society in urban and rural areas. Previously, rural people is very taboo with "politics", but technological advances can be happen. Diffusion of development program, people in rural need someone who can be trusted about the issue of development. One of the political actors who have good credibility is the opinion leader in convincing about development program and development of local institution in rural. The aims of this research are to describe 1) public opinion of rural community, 2) opinion leader political communication strategy in diffusion of development program and 3) opinion leader communication strategy in the development of local institutions in rural. This study uses literature review that related to the topic and described in a descriptive. The results of this research indicate that people in rural areas consider that development programs still tend to be political because based on intervention and interests in others that local institutions are formed still tend to be a formality. The political communication strategy of opinion leader in the diffusion of development program is 1) interactive communication, 2) political communication in propaganda, 3) communication of political awareness. Opinion leader communication strategy in local institution development is 1) conducting campaign of importance local institution, 2) forming and improving image of local institution, 3) keep harmony among stakeholders, 4) improving performance of change agents.. Keywords: interactive, propaganda, campaign, image, stakeholder.
| Item Type: | Article |
|---|---|
| Subjects: | S Agriculture > S Agriculture (General) > S544-545.53 Agricultural extension work |
| Divisions: | 05-Faculty of Agriculture > 54201-Agribusiness (S1) |
| Depositing User: | Selly Oktarina |
| Date Deposited: | 29 Sep 2022 14:33 |
| Last Modified: | 29 Sep 2022 14:33 |
| URI: | http://repository.unsri.ac.id/id/eprint/79571 |
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