ANALISIS PERBANDINGAN BRAND IMAGE RADIO ORBAN 90.00 FM SEBELUM DAN SESUDAH REBRANDING

MAYSERLI, MAYSERLI and Mahriani, Retna and Pratiwi, Miftha (2022) ANALISIS PERBANDINGAN BRAND IMAGE RADIO ORBAN 90.00 FM SEBELUM DAN SESUDAH REBRANDING. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "Comparative Analysis of Brand Image of Radio Orban 90.00 FM Before and After Rebranding" which aims to determine whether or not there is a difference in Brand Image before and after Rebranding by Radio Orban 90.00 FM. The theory used in this study is the theory of brand image according to Kotler and Keller. The sample in this study amounted to 35 people who were taken using purposive sampling. Data collection techniques were carried out by distributing pre-test (before rebranding) and post-test (after rebranding) questionnaires. The results of the analysis and the average score of the brand image variable at the time of the pre-test were 48.60 and after the rebranding, there was an increase in the average score to 67.71. The data from the paired sample t-test results show that the value of sig. (2-tailed) which is 0.000 0.05, it can be stated that there is a significant difference in the brand image of Radio Orban before and after the rebranding.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Rebranding, Radio
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Mayserli Mayserli
Date Deposited:	27 Sep 2022 08:25
Last Modified:	27 Sep 2022 08:25
URI:	http://repository.unsri.ac.id/id/eprint/79693

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