ANALISIS ISI KUANTITATIF POLITICAL BRANDING PADA AKUN TWITTER @aniesbaswedan

PUTRI, JEVIAN and Thamrin, KM. Husni (2022) ANALISIS ISI KUANTITATIF POLITICAL BRANDING PADA AKUN TWITTER @aniesbaswedan. Undergraduate thesis, Sriwijaya University.

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Abstract

The presence of new media such as social media with all the conveniences and advantages offered is the choice of many people, one of which is chosen to carry out Political Branding. According to Marshment in Sandra (2013), Political Branding is an effort to form an image and personality of a leader and can help candidates change and maintain reputations and gain support. This study aims to determine political branding on @aniesbaswedan Twitter account. The theory used in this study is political branding theory by Aharony (2012). The method used in this research is quantitative content analysis method. The population and sample in this study were carried out on the upload of the Twitter account @aniesbaswedan as many as 189 post. The sampling technique used in this study is a saturated sample. The results showed that on the Language dimension with the most used informal language variable with a percentage of 90.5% and on the Content dimension with the report planning and work results variables the most appearing with a percentage of 36,5%. Keywords: Political Branding, Twitter, Social Media, Anies Baswedan*

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Political Branding, Twitter, Media Sosial, Anies Baswedan
Subjects:	H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Jevian Putri
Date Deposited:	26 Sep 2022 02:57
Last Modified:	26 Sep 2022 02:57
URI:	http://repository.unsri.ac.id/id/eprint/79825

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