ANALISIS FUNGSI PEMASARAN DAN SALURAN PEMASARAN KOPI ROBUSTA DI DESA SUMBER KARYA KECAMATAN GUMAY ULU KABUPATEN LAHAT

FIRMANSYAH, QEMHAL SAYID and Lifianthi, Lifianthi (2022) ANALISIS FUNGSI PEMASARAN DAN SALURAN PEMASARAN KOPI ROBUSTA DI DESA SUMBER KARYA KECAMATAN GUMAY ULU KABUPATEN LAHAT. Undergraduate thesis, Sriwijaya University.

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Abstract

Abstract Lahat Regency is one of the largest coffee producers in Indonesia, located in the Province of South Sumatera. Apart from being a source of income for the people, coffee is also a source of employment and a source of foreign exchange for the State. The characteristics of Robusta coffee have a chocolate-like taste but more bitter and sour joints, the resulting smell is distinctive and sweet. Robusta coffee plants can usually already produce at the age of 2.5 years, the economic life of robusta coffee can produce up to 15 years. The purposes of this study are 1) To describe the marketing function and marketing channel of robusta coffee in Sumber Karya Village, Gumay Ulu District, Lahat Regency, 2) To Analyze marketing margins and marketing benefits of robusta coffee marketing channels in Sumber Karya Village, Gumay Ulu District, Lahat Regency, and 3) To Analyze the efficiency of robusta coffee marketing channels in Sumber Karya Village, Gumay Ulu District, Lahat Regency. This research was conducted from June to July 2022 in Sumber Karya Village. Sample Determination in this study uses simple random sampling, namely by tracing robusta coffee channels in the study area. The total number of samples is as many as 39 sample farmers and 1 marketing institution. The data collected in this study include primary data and secondary data. The results showed that the robusta coffee marketing channel in Sumber Karya Village, Gumay Ulu District, Lahat Regency, used one marketing channel: Farmers – Wholesalers – Consumers. The amount of marketing margin in this marketing channel is IDR 2,500,- Marketing costs incurred are IDR 366.50/kg. The marketing efficiency in these marketing channels was 1.46 percent. Based on the value of marketing efficiency, it can be concluded that the robusta coffee marketing channel in Sumber Karya Village, Gumay Ulu District, Lahat Regency, is efficient. . Keywords: efficiency, robusta coffee, marketing channel

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	analisis, robusta
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Qemhal Sayid Firmansyah
Date Deposited:	28 Sep 2022 02:34
Last Modified:	28 Sep 2022 02:34
URI:	http://repository.unsri.ac.id/id/eprint/80085

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