STRATEGI INDONESIA DALAM MEMPROMOSIKAN BATIK DI PERANCIS TAHUN 2016-2019

AFRIANSYAH, FAHRIZAL and Yusa, Muchammad Yustian and Rivai, Ferdiansyah (2022) STRATEGI INDONESIA DALAM MEMPROMOSIKAN BATIK DI PERANCIS TAHUN 2016-2019. Undergraduate thesis, Sriwijaya University.

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Abstract

This study attempts to describe Indonesia's strategy in promoting batik In France in 2016- 2019 through a conceptual framework of commercial diplomacy. The method used in this research is descriptive qualitative. The results of this study indicate that based on the theoretical framework of commercial diplomacy from Evan Potter, the Indonesian Government and Business Actors have carried out four activities to promote batik in France In 2016-2019. These activities re: building a positive image with the aim of attracting the Interest of the French public, providing various facilities for batik, conducting various kinds of batik exhibitions in France, carrying out cooperation between the Governments of Indonesia and France through their Ministries, and issuing rules and policies to facilitate access to domestic batik. Through these various efforts it can be seen that Indonesia's commercial diplomacy strategy in promoting batik in France in 2016-2019 is through trade promotion, intelligent, networking and public relations activities, and contract negotiators of implementation. Keyword: Indonesian Strategy, Batik Promotion, Commercial Diplomacy

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Indonesia, Promosi Batik, Diplomasi Komersial
Subjects:	J Political Science > JN Political institutions (Europe) > JN2301-3007 France J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Fahrizal Afriansyah
Date Deposited:	30 Nov 2022 04:32
Last Modified:	30 Nov 2022 04:32
URI:	http://repository.unsri.ac.id/id/eprint/83076

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