PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MINUMAN TEH BOTOL SOSRO (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

PUTRI, AGNES FERIANI and Nazaruddin, Akhmad and Yunita, Dessy (2022) PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MINUMAN TEH BOTOL SOSRO (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

his study aimed to analyze the influence of of Cultural, Social, Personal and Psychological Factors On Purchase Decisions of Teh Botol Sosro. The sampling technique used in this research was non-probability sampling with a purposive sampling method. The data were collected by questionnaire and distributed to 100 respondents. the data were analyzed with the F test, T test, and multiple linear regression analyses. The results of the F test indicate that Cultural, Social, Personal and Psychological variable are simultaneously significant on purchase desicions. The results of the T test show that Cultural, Social, Personal and Psychological variable are partially significant on purchase decisions. In the multiple liniear regression analysis the dominant variable is Cultural (X1) and Social (X2) variable with a significance value of 0.002 and is the largest beta value (0.499). Keywords: Consumer Behavior, Cultural, Social, Personal, Psyvhological, Purchase Decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Budaya,Sosial
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography H Social Sciences > HB Economic Theory > HB71-74 Economics as a science. Relation to other subjects
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Agnes Feriani Putri
Date Deposited:	06 Dec 2022 02:04
Last Modified:	06 Dec 2022 02:04
URI:	http://repository.unsri.ac.id/id/eprint/83389

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