ANALISIS ISI KUANTITATIF PERSONAL BRANDING MODEL FASHION ANDROGINI DI MEDIA SOSIAL INSTAGRAM (STUDI KOMPARATIF PADA AKUN INSTAGRAM @ICHSANRINDENGAN DAN @ANSTLIEE)

SYAHFA, TARISA ADRIANI and Nomaini, Faisal and Saraswaty, Erlisa (2022) ANALISIS ISI KUANTITATIF PERSONAL BRANDING MODEL FASHION ANDROGINI DI MEDIA SOSIAL INSTAGRAM (STUDI KOMPARATIF PADA AKUN INSTAGRAM @ICHSANRINDENGAN DAN @ANSTLIEE). Undergraduate thesis, Sriwijaya University.

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Abstract

Personal branding is a process of forming perceptions from society on aspects that are owned by a person. Androgynous fashion models utilize Instagram social media to introduce and share their activities as models so that they can form positive perceptions about androgynous fashion. This study aims to determine the form of Personal Branding Ichsan Rindengan and Anastasia Lie on Instagram social media. The theory used in this study is personal branding according to McNally & Speak regarding the three elements that make up a strong personal branding. The method used in this study is Quantitative Content Analysis with a descriptive approach. The sample in this study was Ichsan Rindengan and Anastasia Lie's Instagram uploads for the period 01 January 2021 – 31 August 2022 using a simple random sampling technique with a total sample of 36 for Ichsan and 36 for Anastlie. The results of the quantitative content analysis show that the Ichsan Competency Dimension has a Frequency of 37 and a Percentage of 52%, while Anast has a Frequency of 35 and a Percentage of 48%. The Ichsan and Anast Style Dimensions have the same number, with a frequency of 21 and a percentage of 30%. Ichsan's Standard Dimension has a Frequency of 37 and a Percentage of 52%, while Anast has a Frequency of 39 and a Percentage of 54%. The results of the comparison show that there are no significant differences in the form of personal branding on the Instagram social media accounts of the two accounts. These results indicate that the use of androgynous fashion by two different genders does not limit the formation of one's personal branding on Instagram social media.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis Isi Kuantitatif, Personal Branding, Instagram, Model, Fashion Androgini
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Tarisa Adriani Syahfa
Date Deposited:	26 Jan 2023 07:57
Last Modified:	26 Jan 2023 07:57
URI:	http://repository.unsri.ac.id/id/eprint/87936

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